Balgownie Yarra Valley and Bendigo launch a brand new wine website, online store and wine clubs.

Shop.balgownie.comis your new place to shop for Balgownie Wine, and sign up to a new wine club.

A completely new user interface will make it easier for Balgownie customers to create and manage accounts online.

Essentials Wine Club sets the scene for customers who want anaffordable Balgownie wine membership. A minimum 12 bottle per year subscription with basic benefits -15% off wines, 10% off when you wine and dine in a Balgownie restaurant and 10% off best available room only accommodation rates.

Platinum Wine Club has undergone significant improvements in the revamp offering customers a premium wine club experience. A minimum 24 bottle per year subscription with Balgownie's best discounts - 25% off wines, 15% off when you wine and dine in a Balgownie restaurant and 15% off best available room only accommodation rates.

But wait, there's more - new club members enjoy extras including complimentary wine tasting for two people each visit, invitations to exclusive members only events, as well as discounts to attend masterclasses or other public dining events throughout the year.

Business Development and Digital Communications Executive Graeme Kuchmar shares his excitement about the new initiatives after months of planning and preparation-

"We've had to make a brave decision to discontinue all our previous customer and wine club accounts, and start from scratch, so this is an amazing opportunity to get on board a new club, and enjoy the new improved perks of being a Balgownie wine club member."

"This is an entirely new platform for our wine sales and subscriptions, and we have been working hard behind the scenes for some time now to improve online shopping and wine club experiences for our customers."

"We have a few exclusive member events in the pipeline - think five course degustation with paired wines, behind the scenes winery tours in Bendigo, and something really special in store when we open our brand new Yarra Valley Restaurant and Cellar Door later in 2021. Watch this space!"

Of course if customers aren't keen on joining a new club, there's no obligation, and they can continue shopping online anytime for their favourite Balgownie wine. Shipping is per parcel Australia wide, or free pick up is available from Balgownie Yarra Valley.

For more details about this new website or wine clubs emailwines@balgownie.com